Have you ever heard the term “trend spotting”? Isn’t it a wonderful thing and a brilliant skill? Well, for those of you who have no idea about it, trend spotting is being able to identify certain themes and emerging patterns in branding at the right time. In other words, it is all about newness and transformation. And we all know that without change, brands are like memory foam mattresses that have a great ambiance but lack depth and meaning.
So, what exactly will trend spotting do? It will help you come up with products, services, and content that are beneficial, pertinent, and famous. This is a proactive approach brands can use to connect with their audiences efficiently and position themselves as market leaders in the industry.
Now that we are convinced how crucial following a trend can be, let us talk about some of the trends that are a must for every company to follow. We know it is always a daunting task to do such kind of research so we have come up with some of the latest and significant trends to consider.
Customized Customer Experiences
It won’t be wrong to say that customization is no longer a buzzword. In today’s age of infinite options and dwindling attention, giving a tailored customer experience has become a business imperative. It is something that customers expect and we have facts proving this. More than 88% of customers today believe that a brand’s customer service is as important as its products and services. Moreover, when brands in the US worked on keeping the brand content personal and customized, their sales increased up to 80%.
Having a sense of control over the environment or choices is one of the most basic human needs. Don’t we all desire autonomy in one way or the other? We do because that way, we feel heard and valued. It is, therefore, crucial to keep this trend in mind and work through it. For instance, you can start by giving personalized customer service.
Most of the time, before making a purchase, potential customers have additional concerns and queries about a certain product. Having a prompt customer service team will help you stay connected with your audience and also give you a chance to explore areas of weakness. Xfinity customer service is the perfect example in this case. It not only addresses customer issues but also makes sure to cater to them timely.
Minimalistic Websites
Ever thought of going through your website as a customer/visitor just to see how you feel about it?
If no is the answer, we suggest you do that immediately. You might have developed a website that showcases all your products and services, but if it is not user-friendly, all the hard work will go down the drain.
But what exactly is a user-friendly website? If we were to explain it in a word, that would undoubtedly be “minimalistic.”
We are living in a complex and cluttered online world and a clean and minimalistic website is all a visitor needs to navigate through and make a transaction. We have all heard the term “less is more” and there is no way it can go wrong when developing a website. Why is Apple’s website considered the best example in this situation? Because it is simple and as a user, you do not get lost in the website. You easily find what you are looking for and that is what matters in the long run.
So, take a deep breath and search for what makes a website simple and clean. You do not even need to hire a professional and blow out your budget as the internet has all the information you need. Additionally, there are tools that can get the job done in a matter of a few seconds.
Eco-Friendly Branding
This one is our favorite for obvious reasons. We all are guilty somewhere in our hearts for mistreating Mother Nature to the point that it has now caused infinite negative effects on our lifestyle and us. Keeping this in mind, brands today are trying hard to keep their branding strategies as eco-friendly as possible.
Eco-friendly branding, in its simplest form, is the practice of creating brand products and strategies that convey a message of sustainability. It is about making sure that every material that you use in your product and packaging has minimum negative impacts on the environment. For instance, you can start a campaign telling how plastic bags are ruining the planet; therefore, you have introduced paper bags that can be recycled after use. Being eco-friendly not only can help you reduce costs but also boost customer loyalty and retention.
So, as you refine your branding strategies this year, make sure to keep an eye on the market trends. Never let go of a chance to make the customers feel special and unique. Listen to what they have to say and cater to their issues timely. Invest in minimalistic yet appealing websites. And lastly, let’s take a collective action to take care of our planet and promote sustainability.
This brings us to the end of this post. We hope you found it useful. If you have other trends in mind, please let us know by commenting below, and we will ensure to write another piece on them